LinkedIn is like Facebook’s professional alter ego. It is perhaps the perfect place for individuals to gather and digitally rub elbows with thought leaders while building their professional network.
And unlike other social media platforms, LinkedIn is very particular with how you conduct yourself and the content you publish inside. Thus, it makes seasoned business owners and marketers cautious with their content and activities on LinkedIn.
So much has been said about consistently showing up on social media to build your authority. Still, not everyone has enough time to do repetitive and tedious activities. Instead of manually doing everything, LinkedIn users can use automation tools for their convenience.
To give an overview, you may want to go through this list of the uses of LinkedIn automation tools:
Automates Content Posting
One of the reasons why thought leaders and businesses are on LinkedIn is to increase their online presence and niche authority. And for that, they have to consistently publish quality posts that either inspire, educate, or entertain their target audience.
For brands and thought leaders who wish to leverage the available technology to help save time and resources, this is where LinkedIn automation tools come in.
Instead of logging on to LinkedIn every day, one can just prepare a bunch of quality content ahead of time and schedule when it will be published. This feature is essential, especially if you want to beat LinkedIn’s algorithm to get a lot of engagement and remain relevant to your target audience.
Typically, content posting bots will not only publish your posts but provide you with analytics as well, so you can review the performance of your campaigns and generate reports and suggestions you can implement to enhance them.
Personalize Marketing Campaigns
LinkedIn is brimming with users looking to further their careers, stay updated in their industry, and business leaders who want to increase the reach of their companies. Hence, LinkedIn is a great space to tap when you want to connect with other professionals, generate leads, and reach your target audience.
And although this sounds great, sending connection requests one by one can eat time and resources that could’ve been used in high-priority activities for a busy business owner.
To address this daunting task, one can use LinkedIn messaging automation or third-party bots like Meet Alfred to do all these for you. It is essential to note that personalization in marketing campaigns helps ensure high response and conversation rates.
So, instead of typing messages individually, you can use this LinkedIn tool to:
- Send out personalized connection requests
- Create a customized list of the target audience for your outreach
- Send effective customized cold outreach messages to your ideal customer
- Follow up on social selling campaigns
- Gain valuable metrics and insights
Bear in mind that personalized marketing campaigns should be carried out carefully. It is crucial to send high-quality, humanlike messages to create meaningful connections with your target audience.
Automate Activities On LinkedIn
It’s always important to remember that LinkedIn is still a social media platform. Your activities shouldn’t stop with publishing articles and other types of content to succeed in beefing up your brand’s online presence.
Similar to other social media platforms, LinkedIn focuses on community building and creating connections. Thus, maintaining an active LinkedIn profile for your business is critical.
Of course, not everyone can allot their time engaging with other LinkedIn users. That’s why automation tools are brought into the picture. These bots can help you with your LinkedIn marketing efforts by helping you automate posting, as mentioned above, and liking other people’s posts.
Extract Data
Another use of automation tools in LinkedIn is to extract data. Extractor tools are very useful in getting data from post comments, post reactions, and LinkedIn groups. Remember that in a digital landscape, information is a highly valued asset.
And, with the help of data extraction tools, you can:
- Generate a list of prospects for outreach campaigns
- Create hyper-focused outreach messages
- Craft content that touches on the pains and dreams of your target audience.
Words To The Wise
The people behind LinkedIn are adamant about maintaining the professional environment inside their platform, making third-party automation tools pretty risky. If you believe that its risk is acceptable, you may want to stick to cloud-based tools rather than plug-ins, as the former is less likely to get flagged by LinkedIn.
LinkedIn automation may be highly beneficial for business owners and marketers who like convenience. But ultimately, you have to remember that genuine connections will always require the human touch; this aspect remains a challenge to this day.