Business intelligence platforms are the new normal for any company you may be running. With the help of data analytics and artificial intelligence, you can maintain a competitive advantage over your competitors. For years, managing data and customizing content has taken time and energy away from other tasks you could be doing as a business owner. Thanks to developments in deep learning and prediction algorithms, you can now utilize systems that do this automatically. Machine learning is the biggest development that allows your technology to take on its own projects and respond to data in real-time. This is the backbone of artificial intelligence and is changing the way businesses operate and communicate.
Chances are you have encountered some form of machine learning techniques without even recognizing it. Many companies have gotten creative with using these algorithms to give you the best experience as a customer. From your social media platforms to tracking apps to GPS to streaming sites, machine learning has a hand in many different platforms and networks. Here are just a few of the creative use cases that you may utilize in your business.
Suggested Ads
Machine learning operates by tracking past patterns and historical data and creating content that fits your individual style. By setting up prediction algorithms, data sets turn into strategic objectives. One of the uses of machine learning is to create targeted ads for specific clients and niche groups. By processing a large amount of data, you can learn a lot about different customer preferences and target marketing to those groups. If you’ve ever noticed an ad on your social media that feels weirdly specific to your style, that isn’t a coincidence. It’s machine learning doing its job and the algorithm providing what it thinks you’ll want to see.
Tracking and Predictive Apps
Your smartphone is a brilliant piece of technology. Different apps and programs can predict what you will do when you swipe up to open your phone. Your phone may suggest you text a certain person or ask where you’re traveling to. Machine learning helps inform these apps about your normal weekly behaviors. This has helped develop specific tracking apps like a menopause tracker or period tracker for women. You can keep track of night sweats, mood swings, or lifestyle changes right in the app to help navigate your menopause transition. Any information you input can be translated, analyzed, and used for your benefit, thanks to machine learning.
GPS Technology
Taking a road trip looks much different now than it did a few decades ago. Before GPS technology, you had to bring a full map or atlas with you to get where you were going. Now, GPS technology utilizes machine learning to analyze traffic and make suggestions based on your past driving techniques. Different data points can trigger a change in the schedule or prediction models to get you where you’re going as quickly and safely as possible.
Streaming Recommendations
Entertainment is a huge market for machine learning technology. With so many streaming sites and shows out there, you can easily get overwhelmed trying to figure out what to watch. Luckily, each database has machine learning algorithms that suggest certain shows and movies based on what you’ve already watched. This gives you a great customer experience watching and keeps you invested in these platforms.
Contact Center Interactions
Nowadays, many call centers and contact options completely rely on artificial intelligence. Whether you’re talking to a chatbot on a website or calling into a major company. Those interactions are completely based on machine learning. Because the communicators have had certain conversations before, they know how to interact with you in a way that seems personal and human.